6 Types of Visual Content You Need to Use in Your Marketing Campaigns

In this digital era, if you want your content marketing campaign to work for your brand, using only text-based content won’t work. You need something more, you need a type of content that people remember longer, and that type of content is visual content.

It is a known fact that human retains visual information better, quickly and for longer. In this blog, we will discuss six types of visual content that will enhance your content marketing campaign.

Let’s explore these options.

1.      Videos

Videos are one of the most powerful visual content. Through videos, you can use people or animation to show the problems people face and how your product can help the users. Video means quality content as it requires good equipment and budget that shows people that you are leaving no stone unturned to give them excellent content.

A study says that a video can increase the conversion rate on your page by 86%.  There are numerous types of video that you can use to show your content like:

  • How-to-videos
  • Tutorials
  • Animates videos explaining your products or so on.

 2.      Images 

We all know that blogs that are longer than 500 words are more successful on the internet. But for a user, reading such a long article can be boring, they can easily lose interest. That is why it is necessary to split your text with images that compel them to read the full blog.

But keep in mind, that the images should be of high-quality and relevant to the topic and text.

The number of content on the internet is too high, which means there is over-saturation of text-based articles. Also, with most people using mobiles to read articles, people tend to have less focus.

That is why you need to use images in your content, and that too original one. You can use Canva, which is a free tool to create your professional and unique images. 

3.      Infographics

One of the most shareable visual content is infographics. They are a great tool for creating visual content that turns your complex data into an easy one. If you want your infographic to be impactful, make sure its design is simple yet catchy.

  • Ensure that your infographic uses a combination of colors, fonts, and shapes that rightly conveys your information.
  • Also, if you design your infographic strategically, other bloggers will use it for their content, and your brand will get more publicity.

4.      Presentation

Now, presentations are not used only in boardrooms to give clients an overview of a project. Now, brands can use the presentation to communicate with their clients and share information on sites like Slideshare.

A presentation appeals more to the audience as they have an attractive design, uses short and simple sentences, uses images, graphs, videos, and graphs to deliver the message across the targeted audience.

Some points to keep in mind are:

  • Be consistent with colors, themes, font, and background and border throughout the slide.
  • Use reputable sources and give due credit.
  • Also, make sure your spelling and grammar are correct.

 5.      Memes 

Memes originally meant an idea that can replicate itself into various meanings from one person to another. Nowadays, memes are images which is a sarcastic or humorous touch to it. It has become a form of visual content which is easy to make, and also are quirky.

If memes are good for your niche and can effectively work for you, you can create your memes easily.

6.      Screenshots

Screenshot helps you give your audience a glimpse into how your product or service work. It can show what your features your product offers from a direct perspective. Also, when you combine the screenshot with testimonial or marketing copy, it helps enhance your credibility.

It is also a great tool to back up your claim about the product’s features or functions for increasing your sales.

Visual content stays in the mind of people for long and can encourage them to explore your brand more. But that will be possible only when your visual content is of high quality. Use visual content which resonates with people and that appeal to the audience with its design and style.

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